This Is Not Your Father's Refrigerator

Refrigerators have been made the same way for the last 60 years.  That’s about to change dramatically thanks to technological wonders created by Whirlpool Corporation that manufacturers JennAir, Kitchen Aid and Whirlpool appliances.  Homeowners in Chattanooga will be attracted to the new SlimTech refrigerator which features a door that is 66% thinner than standard refrigerators.   The new profile created by the SlimTech will increase interior capacity for homeowners in Chattanooga by 25%. 


Here's the reason why the SlimTech will change the world of refrigerators for the better forever among homeowners in Chattanooga.  Since 1960 refrigerators have used foam and plastic for interior insulation to keep the temperature inside the fridge at temperatures needed to preserve food.  The insulation in the SlimTech is housed inside a steel structure that allows the fridge to have straighter lines and shaper angles than cannot be replicated by molded plastic which is used for the insides of refrigerators manufactured today. The result is that doors and sides are much thinner, increasing inside capacity by nearly 20% from 17 to 21 cubic feet.


SlimTech refrigerators will be more spacious, 50% more energy efficient and quieter because these refrigerators require fewer compression cycles which is what causes operating noise. From a design perspective, the advantages are almost endless.  Refrigerators can have a much smaller presence in a kitchen, providing opportunities to use space more efficiently and creatively.


Whirlpool envisions that homeowners in Chattanooga will have multiple refrigerators throughout the home allowing for more discreet refrigeration spaces that could be seamlessly brought to other rooms of the house or be contained within other pieces of furniture.  SlimTech fridges have been slimed down much in the same way televisions have become much thinner. 


Whirlpool plans to unveil the new SlimTech fridge at the Consumer Electronics Show in January and we are hopeful that it will make an appearance at the Kitchen & Bath Industry Show in February. 


How can you improve the functionality, environmental efficiency and enjoyment of a new dream kitchen?  Give us a call at 423-266-0077 or make an appointment to visit our showroom either in person at 2601 Broad St. and let us show you how to make your dreams a reality.


May 21, 2025
In the realm of kitchen remodeling, layout design is not solely about appearance; it is a fundamental factor in client satisfaction, project effectiveness, and lasting functionality. For renovation professionals, grasping the strategic intricacies of kitchen design is essential for creating spaces that fulfill both aesthetic and practical needs. Regardless of whether you're overseeing a complete renovation or consulting on small layout adjustments, the appropriate strategy can improve functionality, increase project worth, and strengthen your standing as a reliable renovation collaborator. Why Kitchen Layout Planning Matters for Providers Kitchen designs affect more than simply the appearance of a space; they also shape how homeowners engage in daily activities, host visitors, and connect with their environments. By providing layout expertise, your business is perceived as a complete solution rather than merely a service provider. It also reduces expensive change orders, prevents design errors, and enhances collaboration with contractors and trades Core Principles of Effective Kitchen Layout Design 1. Site Assessment and Space Analysis Before recommending a layout, conduct a thorough assessment of the kitchen’s dimensions, existing infrastructure, and flow patterns. Take note of natural light sources, plumbing and electrical constraints, and how adjacent spaces interact with the kitchen. 2. Guiding Clients Through the Work Triangle Help clients understand the benefits of an efficient kitchen work triangle, connecting the sink, stove, and refrigerator with minimal obstruction. Demonstrating this principle builds trust and shows your attention to detail in planning for ease of movement and function. 3. Storage and Organization as Selling Points Maximizing storage isn’t just a design win, it’s a customer satisfaction driver. Recommend a mix of cabinetry styles, drawer systems, and vertical storage options tailored to the client's lifestyle. Bonus points for integrating smart storage solutions that make the space feel custom and high-end. 4. Traffic Flow and Entertaining Zones Especially in open-concept homes, anticipate traffic patterns and entertaining needs. Guide clients toward layouts that allow multiple people to use the space comfortably without bottlenecks. For families and frequent hosts, a peninsula or island can create natural separation while encouraging connection. 5. Planning for Future Flexibility Future-proof your layout designs by leaving room for appliance upgrades, technology integrations, and evolving needs. This shows clients that you're thinking long-term and can help justify higher-end materials or layout investments. Matching Layouts to Project Goals Here’s how to align common kitchen layouts with different renovation goals: Galley Layout: Recommend for budget-conscious remodels or smaller urban homes. Emphasize efficiency and streamlined workflow. L-Shaped Layout: Ideal for mid-sized kitchens. Offers flexibility for future additions like an island or breakfast nook. One-Wall Kitchen: Best suited for lofts, apartments, or secondary kitchenettes. Recommend modular components to maximize impact. U-Shaped Layout: Position as a premium option for clients looking for high functionality and ample storage in larger spaces. Island Layout: A go-to for entertainers. Islands add value and visual interest, consider integrating seating or specialty appliances. Peninsula Layout: Recommend when space is tight but the client wants the benefits of an island. Great for transitional spaces. Final Thoughts Helping clients navigate layout decisions is an opportunity to showcase your expertise and differentiate your service offering. By applying layout design principles strategically, you can deliver not just a beautiful kitchen, but a space that enhances daily life. Equip your team to guide clients confidently, and your renovation business will benefit from smoother projects, stronger referrals, and lasting client relationships.
May 21, 2025
For renovation companies, maintaining profitability while delivering high-quality results is a constant balancing act. Fortunately, there are several ways kitchen and bathroom renovators can reduce project costs without compromising craftsmanship or client satisfaction. 1. Build Strategic Supplier Relationships Partnering with reliable suppliers who offer volume discounts or trade pricing can make a big difference over time. Establishing long-term relationships also helps ensure priority access to materials and better terms, especially during supply chain fluctuations. 2. Standardize Design Elements Whenever possible, using standardized cabinet sizes, fixtures, and finishes can streamline both purchasing and installation. This not only saves time on-site but reduces waste and simplifies inventory management across multiple projects. 3. Train and Cross-Skill Your Crew Well-trained teams work faster and more accurately, reducing costly mistakes and rework. Cross-training staff on both kitchen and bathroom installations can improve scheduling flexibility and help avoid project delays. 4. Buy in Bulk, Strategically For frequently used items like tile, hardware, and grout, buying in bulk at discounted rates can significantly cut costs. However, it’s important to track usage trends to avoid overstocking materials that may go unused. 5. Leverage Project Management Tools Digital tools that help track timelines, budgets, and labor allocation can minimize miscommunication and reduce overruns. The more visibility you have into the project lifecycle, the easier it is to identify cost-saving opportunities. Conclusion Efficiency is the backbone of a profitable renovation business. By optimizing supplier relationships, standardizing processes, and investing in skilled labor and technology, kitchen and bathroom renovators can consistently deliver high-quality results, while protecting their bottom line. Small changes in how you operate can lead to significant savings over time and help you stay competitive in a fast-moving industry.
April 2, 2025
The home renovation sector is flourishing, maintaining the robust expansion observed in previous years. Homeowners across the country are putting money into homes, emphasizing both functional enhancements and fashionable changes. Projected spending on home improvements are expected to surpass $1.2 trillion, indicating strong demand, fueled by economic conditions, changing lifestyle requirements, and a growing desire for eco-friendly, personalized living environments 2025 Remodeling Industry Forecast: Key Trends & Insights Kitchen renovations make up for thirty eight percent of all home improvement projects, and 26% of homeowners plan to update their bathrooms. 17% of homeowners are expanding homes with additions like guest suites and multi-generational living spaces. 20% of remodeling projects will be on outdoor living enhancements, reflecting the growing trend of creating functional, comfortable exterior spaces. 14% of home improvements will prioritize energy efficiency, with upgrades like solar panels, new windows, insulation, and eco-friendly appliances. 11% of homeowners are investing in storage and organization solutions, like finishing basements or turning attics into usable spaces. Key Factors Driving Home Renovations in 2025 Efficiency and Sustainability: Rising utility costs and environmental awareness are causing homeowners to invest in energy efficient solutions, including improved insulation, solar power, and high-efficiency appliances. Remote Work and Home Offices: With hybrid work remaining a standard practice, many homeowners are creating dedicated office spaces to enhance productivity and comfort. Aging in Place: As more people plan to stay in their homes long-term, renovations featuring accessibility improvements (wider doorways, ramps, barrier-free showers) are becoming more common. Multi-Generational Living & In-Law Suites: The need for additional space to accommodate extended family is driving a rise in home additions and separate living areas. Home Value Appreciation: While property values increase and housing inventory stays low, homeowners choosing to renovate their existing homes rather than relocate, boosting both utility and resale value. Why 2025 is a Great Year to Renovate In spite of economic ups and downs, 2025 is looking to be a hopeful year for home improvements. The renovation sector is experiencing increased stability, especially regarding the availability and prices of materials. Lumber prices have stabilized, and numerous building materials are at their lowest prices since prior to 2020. This makes home improvement tasks more accessible and budget-conscious, enabling homeowners to proceed with assurance, fewer setbacks, and enhanced financial management.
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